Hi, thanks for visiting my Online Portfolio.
After many years of editorial design and marketing design, I recently completed a Master of Science Degree in Interactive Digital Media with a concentration in Instructional and UX Design and am looking into new opportunities to expand and utilise my new knowledge. I am also qualified in project management and very capable of managing projects for conception to completion.
I also host the cutest airbnb https://airbnb.com/h/martellocottage
Software: Adobe Indesign, Photoshop, Illustrator, Adobe XD, Adobe Premier Pro, Blender, Adapt E-learning, Vyond, Hubspot, Microsoft Office, HTML and CSS
April 2013-August 2020 - Marketing Design Manager - European Market
Shoes For Crews Europe, Shannon Co Clare
Designed all SFCE published media, including catalogues, sales kits, trade shows across four languages.
Lead the European Rebrand in 2017
Responsible for the design and creation of imagery for the SFCE website, email marketing and online advertising both static and gif.
Consulted on UX design principles of redesigned website.
Planned and directed photo shoots. Edited photography.
Oversaw the entire catalogue 240k budget and production cycle, ensuring all deadlines were being followed by all stakeholders. Responsible for communicating and resolving production related issues promptly with printer. Ensuring print production is cost effective, excellent quality and deliveries are on time.
Developed timelines, schedules and processes for streamlining the production of digital content and photography, for online and printed catalogues.
Created large format designs for tradeshow stands while liaising with third parties.
Monitored outside agencies/subcontractors to ensure they are following SFC brand guidelines and general QC for any and all online/print/tradeshow presence.
Served as primary liaison between creative department in US and Shannon.
2022 - Present - Freelance Art Director
Golden Egg Productions, Galway
Art Direction and Design for GalwayNow
2009- April 2013 - Art Director
Golden Egg Productions, Galway
Art Direction and Design for GalwayNow, LimerickNow, WeddingsNow and Founding Art Director of COVERwest Magazine (Enniskillen).
Art Direction/Graphic Design for Golden Egg Productions Fashion Innovation Annual Awards Production.
2006-2007 - Art Director
North American Publishing Company, Philadelphia, PA
Responsible for the quality and design of NAPCO’s flagship title – TARGET (B2B magazine for the marketing sector)along with several other monthly titles
2004-2006 - Senior Graphic Designer
Merion Publications, King of Prussia, PA
Handled changeover from Quark Xpress to Indesign
2001-2002 - Marketing Graphic Designer
General Electric, Ft Washington PA & Enfield CT
Designed brochures, promotion campaigns and marketing materials, forms and direct mail while maintaining well known corporate identity/brand
1997-2000 - Art Director
Chilton Publications/Reed Elsevier (A Walt Disney/ABC company) Radnor, PA
Created eyecatching covers and spreads. Sourced/created art work and icons. Art directed photoshoots. Led a team of 5 designers/production assistants working across several monthly titles.
1993-1997 - Art Director (Freelance)
Select Furniture & Interiors of Ireland, Somerville Publications, Dundrum, Ireland
Founding designer for glossy consumer interiors and furnishings magazine. Art directed gorgeous photoshoots
1994-1996 - Senior Designer
Jude Publications, Tara St, Dublin 2
Education
2021-2022 - MSc Interactive Digital Media - Griffith College Dublin
2021-2022 - UX Design Professional Diploma - UX Design Institute
2020-2021 - Post Grad Diploma Interactive Digital Media - Griffith College Dublin
2020-2021 - Certified Digital Marketing Professional - Digital Marketing Institute
2020 - Prince2 Foundation Project Management Certification - Axelos/PeopleCert